This last week, every advert at Clapham Common was swapped for pictures of real cats in need of furr-ever homes, including those on the barriers!
This great idea to replace the everyday adverts normally on show at the London Tube Station with photos of just a selection of the cats that are currently seeking a new home came from a group named the Citizens Advertising Takeover Service aka CATS.
CATS wanted to help spur commuters and travellers passing through the station that might have been considering a pet of their own to adopt rather than shop for a feline friend.
Each of the 68 adverts throughout Clapham Common Tube Station was replaced with cute pictures of cats – from two rescue charities, Battersea Dogs and Cats Home and Cats Protection – and also of happy cats that already have loving homes. The latter pictures were all sent in by members of the public who, as proud pet parents, had donated £100 each to have their kitty on the posters.
The CATS campaigners raised £23,000 on crowd-funding website, Kickstarter, to give the station a makeover for two weeks. The fact that it only took six months to raise such a fantastic amount is, in my opinion, a sign that commuters would rather see cute kitties than the usual boring traditional adverts that literally litter Tube Station walls.
On spokesperson for CATS said that the group had wanted to give passengers a break from the constant advertising on the underground.
Lindsey Quinlan, Head of Catteries at Battersea, said: “We’re thrilled that Battersea cats are among the stars of these posters. We care for over 3,000 rescue cats a year, so hopefully this campaign will encourage lots more people to visit our centres and consider rehoming our fantastic felines.”
IMAGES CREDIT: GLIMPSE (http://weglimpse.co/)